Insights
- 11 Nov 2024
- 2 Minutes to read
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Insights
- Updated on 11 Nov 2024
- 2 Minutes to read
- Contributors
- Print
- DarkLight
- PDF
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Introduction
Ushur Studio delivers powerful on-demand macro analytics and visual insights for enterprise users to track key campaign performance metrics. Users will be able to filter, drill down, and interact with these charts to gain deep insights into campaign performance.
Enterprise users can access standard analytics charts and insights from the Ushur Studio within the Insights tab.
Using this feature, you will be able to filter reports by channels or campaigns, select custom date ranges, and perform drill-down actions.
Insights Feature Highlights
Download any reports for Business Reviews, Internal tracking, and Analysis.
On-demand macro analytics and visual insights for enterprise users to track key campaign performance metrics and macro analytical information.
Enable Insights Tab
This is an Enterprise Settings. To enable the Insights tab, contact the Customer Success team.
Navigation
To access the Insights dashboard, go to Dashboard > Analytics > Insights.
The Insights dashboard is intuitively organized into tabs that cater to various data dimensions:
Summary: A holistic view of campaign performance.
Channel: Insights into the communication mediums used.
Journey: Tracking the customer's path and interactions.
Summary Tab
This tab displays a high-level matrix based on the following categories.
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Summary | Campaigns Launched | Number of unique campaign ID values |
Ushur Executions | Total number of executions made. Note: Any sent Ushur is counted as an “execution” regardless of whether it is a single engagement or not. Any Ushur that is sent out is counted as an execution for this metric. | |
End Users Reached | Total number of end-user ID values identified | |
Ushur Executions WoW(heatmap) | Number of executions per week by campaign ID | |
Ushur Executions by Campaign & Month | Total number of Ushur executions per month, separated by campaign ID | |
Unique End Users by Month | Total number of end-user ID values identified per month |
Channel
This tab will display the charts based on all the SMS engagements, Invisible app, and email.
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Channel | Total SMS Messages | Total number of SMS messages sent and received to and from the user |
Invisible App Sessions | Total number of times the Invisible App has been used by users | |
Total Invisible App Messages | Total number of Invisible App messages sent and received to and from the user | |
SMS Sent | Total number of SMS messages sent | |
SMS Delivered | Total number of SMS messages delivered | |
SMS Received | Total number of SMS messages received | |
Delivery Rates | Total number of SMS messages delivered divided by Total number of SMS messages sent | |
SMS Sent, Delivered & Received, Deliver Rate (%) | Graph showing Delivery Rate by month, along with SMS messages delivered, received and sent | |
Invisible App Delivered | Total number of Invisible App messages delivered | |
Invisible App Received | Total number of Invisible App messages received | |
Invisible App Sessions (bar chart) | Total number of invisible app sessions by month | |
Invisible App Delivered & Received | Total number of Invisible App messages delivered and received by month |
Journey
This tab displays how customers have progressed through the entire workflow, the response rate of the engagement, the completion rate of the engagement.
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Journey | Ushur Executions (heatmap) | Number of executions per month by campaign ID |
Response Rate (%) | percentage of people that responded to messages sent by campaign ID per month | |
Completion Rate (%) | percentage of people that completed responding to messages sent by campaign ID per month |
Points to Keep in Mind
The enabling of Insights is not automatic and must be requested through the Customer Success team. It's also essential to note that analytics data is not real-time, and the refresh rate should be configured to balance timeliness with the volume of data and business requirements.
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