Analytics Tab
  • 13 Jun 2024
  • 2 Minutes to read
  • Contributors
  • Dark
    Light
  • PDF

Analytics Tab

  • Dark
    Light
  • PDF

Article summary

Introduction

Ushur platform delivers powerful on-demand macro analytics and visual insights for enterprise users to track key campaign performance metrics. Users will be able to filter, drill down, and interact with these charts to gain deep insights into campaign performance.

Enterprise users can access standard analytics charts and insights from the Ushur platform within the Analytics tab. 

  • Using this feature, you will be able to filter reports by channels or campaigns, select custom date ranges, and perform drill-down actions. 


Analytics Feature Highlights 

  • Download any reports for Business Reviews, Internal tracking, and Analysis.

  • On-demand macro analytics and visual insights for enterprise users to track key campaign performance metrics and macro analytical information.


Enable Analytics Tab

To enable the analytics tab, contact the Customer Success team.


Navigation

To access the Analytics dashboard, go to Dashboard > Analytics.

The Analytics dashboard is intuitively organized into tabs that cater to various data dimensions:

  • Summary: A holistic view of campaign performance.

  • Channel: Insights into the communication mediums used.

  • Journey: Tracking the customer's path and interactions.

Summary Tab

This tab displays a high-level matrix based on the following categories.

Summary

Campaigns Launched

Number of unique campaign ID values

Ushur Executions

Total number of executions made.

Note: Any sent Ushur is counted as an “execution” regardless of whether it is a single engagement or not. Any Ushur that is sent out is counted as an execution for this metric.

End Users Reached

Total number of end-user ID values identified

Ushur Executions WoW(heatmap)

Number of executions per week by campaign ID

Ushur Executions by Campaign & Month

Total number of Ushur executions per month, separated by campaign ID

Unique End Users by Month

Total number of end user ID values identified per month

Channel Tab

This tab will display the charts based on all the SMS engagements, Invisible app, and email.

Channel

Total SMS Messages

Total number of SMS messages sent and received to and from the user

Invisible App Sessions

Total number of times the Invisible App has been used by users

Total Invisible App Messages

Total number of Invisible App messages sent and received to and from the user

SMS Sent

Total number of SMS messages sent

SMS Delivered

Total number of SMS messages delivered

SMS Received

Total number of SMS messages received

Delivery Rates

Total number of SMS messages delivered divided by Total number of SMS messages sent

SMS Sent, Delivered & Received, Deliver Rate (%)

Graph showing Delivery Rate by month, along with SMS messages delivered, received and sent

Invisible App Delivered

Total number of Invisible App messages delivered

Invisible App Received

Total number of Invisible App messages received

Invisible App Sessions (bar chart)

Total number of invisible app sessions by month

Invisible App Delivered & Received

Total number of Invisible App messages delivered and received by month

Journey Tab

This tab displays how customers have progressed through the entire workflow, the response rate of the engagement, the completion rate of the engagement.

Journey

Ushur Executions (heatmap)

Number of executions per month by campaign ID

Response Rate (%)

percentage of people that responded to messages sent by campaign ID per month

Completion Rate (%)

percentage of people that completed responding to messages sent by campaign ID per month


Points to Keep in Mind

The enabling of Analytics is not automatic and must be requested through the Customer Success team. It's also essential to note that analytics data is not real-time, and the refresh rate should be configured to balance timeliness with the volume of data and business requirements.


Was this article helpful?